Pop-up advertisements experienced a remarkable climb in the late 1990s and early 2000s, initially offering a seemingly easy way for marketers to reach a vast audience. Driven by their noticeable visibility, these intrusive windows became ubiquitous across the web , generating substantial income for publishers and advertisers . However, user anno… Read More

The pervasive nature of ad fraud poses a significant challenge to the digital advertising industry. This comparative analysis investigates the diverse methods employed by fraudsters and unveils their consequences on advertisers, publishers, and consumers. By comparing various illegitimate practices across different platforms and geographies, thi… Read More